Guides

Goal setting, coaching and accountability — with the research behind it.

• AI coach vs human coach: which one do you need?

  An honest comparison of AI coaching and human coaching — cost, availability, depth, and when each is the right choice.

• How to set goals that actually stick

  Three research-backed habits that make goals stick: specific targets, if-then plans, and regular progress checks. How to apply each one this week.

• What makes a good accountability app for students?

  What students should look for in an accountability app — and how an AI coach helps with exam prep, assignments and early-career goals.

• BetterUp for Individuals is closing — what are the alternatives?

  BetterUp is winding down its individual coaching plans, with the programme closing on 31 January 2027. What your options are now.